Top 10 Brand Lifting Survey Tools

“Brand-Lift”, quite a popular term these days, right!

But do we understand what this term means?

The term brand-lift has brought a revolutionary shift in the world of brands and business. The consumer perception of your brand plays a huge role in the further growth and recognition of your brand. Thus, to understand that perception, awareness, and better sales the concept of brand-lift got introduced.

It is usually measured with the help of surveys, which might not immediately bring huge sales, but will surely help you out in understanding your customer better.

Understanding Brand-Lift with Coca Cola

No other brand than Coca-Cola can help us understand brand lift in the best manner. This brand has experienced major shifts through different features. Now we would be talking about two major features that brought huge shifts in Coca-Cola’s business.

The first feature that we will be talking about is the one in the finale of Mad Men. The feature of Coca-Cola at the end of the episode resulted in a two-week sale in just a single night. The Mad Men feature resulted in popping the brand’s name over 6,00,000 top websites (including Social Media).

The consumption of Coca- Cola was ten times higher than the normal consumption level. This is one of the major examples of brand lift.

But, we should not forget sometimes the features might backfire too. In the latest press conference with Christiano Ronaldo, Coca-Cola made a feature, but the football player replaced his Coca-Cola with water. This stunt resulted in a huge loss worth $4 Billion for the company.

The feature meant for brand lift backfired in this case. Thus in this article, we would be discussing the top 10 brand lift survey tools that can help you out in effectively marketing your brand.

Top 10 Brand Lifting Survey Tools

Surveys can be conducted in the form of polls, quizzes, comparisons, or web forms.

But, analyzing the surveys can be a bit challenging, especially when it comes to quantifying subjective responses. So in this article, we will discuss the top 10 survey tools that can help you in conducting surveys in the most effective manner.

  1. Google Workspace

There is no doubt Google would have topped the list, as the google universe has created a business supportive interface of its own. They have placed all the possible tools in just one place making the job of conducting and analyzing the surveys pretty easy.

They have managed to collate all the productive and collaborative tools under one roof in the form of Docs, Sheets, Forms, Drive, Calendar, Gmail, Slides, Meet, etc. Interviewing and analyzing the surveys have become quite easy with the combination of the above-mentioned tools.

They are quite easy to use, and since everything is in one place, a lot of time is saved, even your data is safe under one roof.

  1. Lucid

If you do not want to go with Google, then Lucid is the next big deal in the Market. The tool is trusted by 98% of the Fortune 500 and is currently being used by more than 3,00,000 organizations over the globe.

The tool provides you the analytics that can measure the brand lift, and help you out in the brand managing process.

  1. Qualtrics Core SM

If you are looking for market research and product testing in one place, then Qualtrics Core SM is your jam, my friend. This tool is used by over 11,000 big brands over the globe for their research and testing.

You can choose over 100 question types and also integrate your surveys with over 80 platforms. This tool can help you in taking some of the most critical decisions regarding your product’s growth and innovation.

  1. Brand Metrics

If you are about to launch a new product and want to get some insights about it, then Brand Metrics is the perfect tool for you. It provides you with quantitative analysis about the campaign you want to run. The insights provided can be really helpful in taking critical decisions for the brand.

  1. Jotform:

If you are feeling a bit lazy to create a survey, then Jotform is perfect for you. It provides over 11,000 templates and over 100 integrations with third-party applications.

The advanced tools and user-friendly interface have made it one of the most used survey tools on the digital platform. The major use of the form lies when a payment method is supposed to be added in the form as well. It is amazing for generating new leads, application forms, and contact forms.

  1. Kantar

Looking to manage and analyze your ads? Kantar provides you a data-hub where you can measure how your ads are performing over the globe. It can also collect the responses offline, and also reaches the people according to filled demographics.

  1. Doodle:

If you want to schedule your meetings, then doodle is the best for you. It’s a user-friendly interface and calendar features have reached over 30,00,000 users over the globe.

  1. LinkedIn Brand Lift Testing

It is time to test the impact created by your ads over the globe. With brand lift testing you can divide your audience into two groups, and measure which section interacts the best with your ads.

  1. Typeform:

If you are looking for professional and well-designed forms then Typeform is the one. It is futuristic and helps in conducting quizzes, payments, interactive stories, etc. Here, engagement is the key.

  1. Exchange Wire

If you are looking for automation and streamlining your business in the easiest way possible then Exchange Wire is a perfect choice. Here you can launch campaigns, and keep a track on the performance across all media partners at once.


Engagement is equally important when it comes to creating surveys. There is no use of the form if nobody is interested to fill it in. If you are looking to choose in between the above-mentioned tools, then do consider engagement as a major factor while making the choice.

Ankit Kumar Sharma
Experienced Account Strategist with a demonstrated history of working in the Information Technology and services industry. Skilled in E-commerce, Communication, Strategy, Digital Marketing, Growth Hacking, and E-commerce SEO. Digital Advertising, Marketing & Sales are my passion & I love what I do, I breathe it. I want to explore more, learn more, try different tools, hacks with various campaigns.

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