Latest digital marketing trends to focus in 2023

Digital marketing is one of the most advanced and interesting methods to reach the target/ potential audience on the internet. All the things on the internet including email, social media, web, and application are covered under a single umbrella of digital marketing trends. In today’s time when technology has reached every human being across the globe. There is no other alternative that an advertiser can use to advertise their product or service.

Looking at the Google marketing insights the data showed that more than 48% of consumers search for products or services on the search engine, while 26% of the customers search within the mobile application.

With the increasing competition in the market, it is important for the marketer to adopt the trend that can deliver up to the expectation and better than the competition. To help every marketer we have shared the top digital marketing trends of 2023 that can help you in reaching the customers effectively. So without any further delay, let’s take a look at the trends to adopt in 2023.

Top Digital Marketing Trends in 2023

Based on the usage of the marketing trend we have created this list. By looking at the list you can easily sort out the trends that can be useful for your business.

  1. AI in marketing

AI or artificial intelligence has taken over most of the aspects of lives and it is expected to grow even more.

According to the projected stats, AI marketing is expected to grow up to $190 billion by the end of 2025.

The best part about AI marketing is that most of the consumers don’t even recognize that they are interacting with AI bots.

Latest digital marketing trends to focus in 2022 - AI
Source –

AI is a tough algorithm that teaches itself by looking at the numbers of data and patterns. Based on the insights of data, programmers can effectively add changes for better outcomes. AI in marketing is a very effective tool that can help every marketer in reaching their desired audience by understanding the pattern. Though the marketer should have the proper knowledge to imply it.

2. AR

AR or Augmented Reality is simply words presenting the real-world environment into an electronic device like a laptop, mobile, or tablet.

Latest digital marketing trends to focus in 2022 - AR
Source –

AR consists of basic features like the combination of real and virtual worlds, real-time interaction, and accurate registration of real and virtual objects. According to the expected stats of the future, AR will outperform VR and can see a jump of up to 100% in the upcoming years.

Latest digital marketing trends to focus in 2022 - AR
Source –

Many brands have already started using AR to deliver real-life experience to the customer with their application and website. Customers with the use of AR can check the fit and look of the product easily from mobile phones or laptops.

3. Voice Search

Looking at the technology advancements, the voice search feature has been used by more than 55% of teenagers.

Since the feature of voice search was introduced in mobile phones it has seen a huge rise. Not only customers have started using the voice search feature in mobile phones but the market for smart speakers has seen a rise of 20%. Other than this Google claims that they have achieved 95% accuracy with their voice search.

Google speech recognition now supports more than 100 languages

According to the projection, 55% of online shopping will be conducted through voice results. Looking at the increasing numbers, voice search can be a great digital marketing trend to adopt for better results.

4. Chatbots

Another top digital marketing trend in 2023 is chatbots. Many websites have already started using chatbots on their website which makes the user experience a lot easier and smoother.

Latest digital marketing trends to focus in 2022 -chatbots

Customers can easily visit the website and can take help from chatbots. It not only helps in increasing the engagement with the customers, but it also saves a lot of money for a business.

Latest digital marketing trends to focus in 2022 chatbot

The chatbots offer 24/7 support and instant help to the clients which are great from the perspective of business.

Other than this there are many other options available that can help in serving the customer better.

5. Email Marketing

Email marketing has been on the list of best marketing trends for many years now. It has proven that it delivers great outcomes with limited resources.

Latest digital marketing trends to focus in 2022 email
Source –

Email marketing not only helps the business in reaching clients but also helps in building trust with potential and existing clients. The business can set up an automated email marketing that can be easily scheduled beforehand to reach the clients.

Source –

However, while using this tactic the business has to be very patient as overdoing email marketing can leave a negative impact on the business or the brand.

6. Micro-Influencers

Influencer marketing is on the boom nowadays. For brands, it is a great way to build trust for the brand as the influencer’s fanbase trusts them more than any other mode of advertisements.

Latest digital marketing trends to focus in 2022
Source –

The marketing trend has been in the market for 2-3 years and it is expected to grow a lot in the coming future.

Latest digital marketing trends to focus in 2022
Source –

Micro-Influencers may have smaller audiences to target but have genuine ones. Using micro-influencers for product promotion is a great tactic that is budget-friendly.

Latest digital marketing trends to focus in 2022
Source –

However, while choosing the micro-influencer the brand has to research well before and choose the influencer that serves in the same market segment as the product.

7. Video Marketing

Video marketing is another trend in the digital marketing industry that is expected to grow a lot in the coming future. This marketing tactic is not only helpful in reaching more people but also serves great conversion rates.

Compared to the other forms of marketing, video marketing is more engaging and has a better conversion rate.

72% of businesses say videos have improved their conversion rate, while 70% of consumers say that they have shared the brand video which is like free promotion of the product.

The best part about video marketing is that the potential customers are more likely to address the product in the video than a simple text. It has been observed that video content drives 50 times more than text or any other form of marketing. There are many video marketing trends present in the market, you can also adopt them. Below we have shared a list of some trends for improving reach.

  • Short videos
  • User-driven videos
  • Educational and training videos
  • Video ads
  • Virtual events
  • Live Streams
  • AR content


With increasing market competition and limited audience to capture it is necessary to reach the audience before the competitor. The best way to target potential clients is by using digital marketing trends. The above-listed trends are beneficial for businesses in reaching customers and advertising the product. The business based on the industry can adapt the marketing technique and apply it. However, it is recommended to have proper knowledge on how to use the technique so that the business achieves the desired results.

Ankit Kumar Sharma
Experienced Account Strategist with a demonstrated history of working in the Information Technology and services industry. Skilled in E-commerce, Communication, Strategy, Digital Marketing, Growth Hacking, and E-commerce SEO. Digital Advertising, Marketing & Sales are my passion & I love what I do, I breathe it. I want to explore more, learn more, try different tools, hacks with various campaigns.

More from author

Related posts

Latest posts

BDSM Accessories in India – A Shopping Guide

When it comes to traditional houses, discussing sex or anything remotely related to it is frowned upon. Many people find themselves fumbling through terrible...

Into The Metaverse: A Deep Dive Into The Tech & Its Future In India by INC42

Disclaimer This article was originally published on the official INC42 website. We found it extremely informative and valuable and decided to let it reach out...

Things to do this valentine’s day

Valentine’s day is a special day dedicated to your loved ones. A couple or duo spend time together on this day. However, it is...

Want to stay up to date with the latest news?

We would love to hear from you! Please fill in your details and we will stay in touch. It's that simple!