BDSM in India – A Definitive Guide For Adult Market Segments

Okay, so you want to talk about BDSM accessories, toys, and dresses in a city like Jaipur, Delhi or Mumbai, that can make you feel pleasurable or kinky sensational accessories that can excite your life without a partner, that too in Indian society, Ohh just shut up. BDSM in India…….Like literally?

Talking about (B)bondage, (D)domination, (S)submission, (M)masochism, adult toys, and all other accessories which are one of the most essential parts of the daily lifestyle in western culture are completely forbidden in Indian society, at least in its tier II and tier III cities.

BDSM in India - A Definitive Guide For Adult Market Segments

Yes, we all know that it’s not only about toys, but the whole sexual wellness industry has also always faced a plethora of backlash since its inception, and even educated people prefer to ignore the public discussion on similar topics.

BDSM in India – How Kinky Desires are Shaping Adult Market

Your dreams which you fantasied about alone and also in a darker room are becoming reality and the nation which once banned all pornographic websites is now making a path for the adult industry. With almost 30+ leading online sexual wellness stores India is certainly creating a buzz in the worldwide market and these kinds of initiatives have certainly changed the dynamics to its ease.

Also, mainstream Bollywood movies are making sure to break the boundaries defined by narrow mindsets (Nah, we won’t forget to mention the censor board as well).

BDSM in India - A Definitive Guide For Adult Market Segments
Source – Netflix

Movies like Vicky Donor, Lust Stories, Veere Di Wedding, and Lipstick Under My Burkha surely managed to mint a whole lot of cash which indicates the openness of society and the scope of sexual wellness & BDSM in India for such kinds of the spectrum.

So, Let’s Talk About the Business of Moans in Details

Sticks and stones may break my bones, but chains and whips excite me

Sounds Familiar – हाँ जी वही रिहाना का गाना (From Album S&M) – कभी आप भी सुनियेगा – कतई भेरेंट है

So, here are some facts from India itself which might surprise people who are superficial and believe that pleasurable moans only deserve to be heard in darker rooms.

दिल थाम के बैठिएगा -The Adult Industry Market Size in India

According to a recent report published by The Print, India’s sexual health and wellness industries were estimated to develop to INR 8,700 crore by the end of 2020. In 2018, its market size remained at $227.8 million as compared to the $22 billion worldwide.

One would for the most part expect the enormous metropolitan urban areas of India to be the ones with the lion’s share portion of enthusiasm for sex toys, BDSM accessories, and wellness.

BDSM in India - A Definitive Guide For Adult Market Segments

Yet, here’s a shocking and surprising fact for Mr. Sanskari Verma Ji — the separation of the matter of one such endeavor, ThatsPersonal (one of the leading adult toys, sexual wellness, and BDSM accessories vendor in India), stands at 48% for tier-I cities, 40% for tier-II cities ( BDSM in Jaipur etc cities) and 12% for tier-III cities.

Top 6 Sexual Wellness And Erotic eCommerce Platforms in India

  1. ThatsPersonal  🧛🏻‍♂️
  2. IMBesharam  🍑
  3. LoveTreats  ❣️
  4. KinkPin  🍒
  5. Kaamastra  🍌
  6. Amazon – ये भी भला कोई बताने वाली बात हुई  😎

अरे ठहरो ज़रा – The COVID-19 Effect on the Sexual Wellness Market

इंडिया टाइम्स की एक झनझनाती हुई रिपोर्ट के अनुसार

The difficulty of the lockdown has transformed into a bit of leeway for the sexual wellness, adult toys, and BDSM market in India.

BDSM in India - A Definitive Guide For Adult Market Segments

In spite of a few obstacles, the sexual wellness spectrum of the country has seen a 65% growth in orders in the midst of the post lockdown stage, clearly indicating that the widely-advocated “Stay Home, Stay Safe” message is being polished by the millions by also staying kinkier.

Okay now let me tell you the cumulative % of female buyers – Yes, I know what your eyes are looking for.

According to the India uncovered report by one of the most prominent players of the same spectrum, 36% of the orders were made by the female community, and their favorite time of shopping was mid-noon to 3 PM.

BDSM in India - A Definitive Guide For Adult Market Segments

Lucknow emerged as the top tier II city in the shopping of adult lifestyle products and contributed a significant chunk in the overall sales, followed by Jaipur and Chandigarh in third place.

Seductive Marketing Tactics Which Made it Happen

  • Mesmerizing Content Marketing
  • Sponsored Integrations – Movies and Web Series
  • Global Exposure
  • Social Media Marketing
  • Cross Culture Exchange
  • Search Engine Optimization
  • Influencer Marketing

चलिए करते है एक खुलासा – Sex-Tech

Tinder, robot girlfriends, VR partners, dedicated fantasy apps, and yes ;), the acceptance of BDSM in India, trust me these are just a small portion of the extremely amazing and technical domain of the spectrum.

So we can define Sex-Tech as technology-driven ventures, created to enhance, innovate, and disrupt in every area of human sexuality and mutual experience.

Top 10 Sensational Factors Behind The Growth of Sexual Wellness Market in India

सत्य घटनाओ पर आधारित

  1. Convenience and privacy offered by online stores
  2. Rise of the erotic eCommerce spectrum
  3. The ever-growing awareness and acceptance
  4. Changing societal attitude
  5. Active participation of female community
  6. Discreet delivery
  7. Mainstream media acceptance and representation
  8. Presence of trusted and credible vendors
  9. The citizens of small cities in India are getting adventurous in the bedroom 😉
  10. विदेशी वेब सीरीज – सब इन्ही का करा धरा है

Why The Concept of BDSM in India Rising.

The very first motive of performing role-play, dominance, and submission is to derive immense pleasure from sexual activity. When your hands and legs are tied up, the restriction lets you endorse sexual pleasure more than usual. And the feeling of control and power lets your partner gain pleasure from your restriction.

Above all, the use of sex toys intensifies the activity erotically, providing a toe-curling experience. BDSM leads to sexual satisfaction of both body and mind. Our human minds work uniquely. Seeing your partner’s arousal provides you with a sense of confidence and enjoyment.

BDSM in India - A Definitive Guide For Adult Market Segments

Sex and couple therapist suggests that the role-playing BDSM improves the sexual and emotional relationship of couples. It maintains the spark between couples and revives the lost one. It brings them closer with increased intimacy. Submitting yourself and your body to the partner means giving them control.

It creates a deep trust between the couples and both the parties know that they won’t be getting hurt. There is always a safe word to stop your partner. 

A good and safe BDSM journey helps the couple to communicate on a better level. It allows them to share their interests, likings, and dislikes. This intimate sharing and communication in all ways have proven to be beneficial for couples.

The emotional connection between partners is the most essential component. But it has been seen that the long-running relationship faces lots of sexual pressure. BDSM here helps you to please your partner and keep them interested. 

Apart from emotional and sexual gain, BDSM is good for mental health. It releases stress, gives a sense of confidence. From positive to mental health, all have positive impacts due to BDSM.

Hidden Driving Factors Behind The Increased Sales

The adult market segment that comprises sex toys and all the other kinky items is driven by increasing BDSM practice. In comparison to other countries, the people of India are still hesitant towards BDSM. But if we compare the market with previous sales, we can see a tremendous rise. The reason is the new generation is more adventurous and ready to explore new things. All the above reasons also have led to increased rates in BDSM which boosts the adult market. 

BDSM in India - A Definitive Guide For Adult Market Segments

Many erotic movies and novels have provided people exposure to the BDSM world. The therapist and health providers also have found the physical and mental benefits of it. The Indian millennials are too concerned about their sexual life and deriving pleasure. They use not just simple equipment; the market sees the high demand for luxury and expensive toys and items.

Ankit Kumar Sharmahttps://marketingrise.co/
Experienced Account Strategist with a demonstrated history of working in the Information Technology and services industry. Skilled in E-commerce, Communication, Strategy, Digital Marketing, Growth Hacking, and E-commerce SEO. Digital Advertising, Marketing & Sales are my passion & I love what I do, I breathe it. I want to explore more, learn more, try different tools, hacks with various campaigns.

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